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Content Marketing for Real Estate and Property
Introduction and Course Outline
Course Overview Video (7:02)
Course Overview Slides PDF
Module 1: Why You Need a Content Marketing Strategy
Module 1 Video Tutorial (22:43)
Module 1 Slides PDF
Module 1 Handout - The Complete Guide to Content Marketing for Property and Real Estate
2023 Key Dates Calendar
2024 Key Dates Calendar
2023 Content Plan Template
2024 Content Plan Template
Module 2: Content Marketing and the Customer Journey
Module 2 Video Tutorial (13:09)
Module 2 Slides PDF
Module 2 Handout – Phases of the Customer Journey
Module 3: Generating Great Content Ideas
Module 3 Video Tutorial (11:42)
Module 3 Slides PDF
Module 3 Handout – Thought Starters and Heading Starters
Module 4: Real Estate Writing and Best Practices
Module 4 Video Tutorial (14:01)
Module 4 Slides PDF
Module 4 Handout – Descriptive Words and Phrases
Module 5: Blog Writing and Best Practices
Module 5 Video Tutorial (37:20)
Module 5 Slides PDF
Module 5 Handout - How to Create the Perfect Blog Post
Module 6: Social Media Writing and Best Practices
Module 6 Video Tutorial (48:32)
Module 6 Slides PDF
Module 6.1 Handout – 6 Reasons to Invest in Social Media
Module 6.2 Handout – Social Media Checklist
Module 6.3 Handout – How to Write and Capture Content on Different Social Media Platforms
Module 7: Email Writing and Best Practices
Module 7 Video Tutorial (21:58)
Module 7 Slides PDF
Module 8: How to Repurpose Your Content
Module 8 Video Tutorial (15:54)
Module 8 Slides PDF
Module 2 Handout – Phases of the Customer Journey
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